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Mr Kipling 'exceedingly good' slogan may still be kept despite rumours, company say | UK | News | Express.co.uk
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Mr Kipling - Home
The Branding Source: Mr Kipling brand history
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Mr Kipling will still sell 'exceedingly good cakes' after bosses save famous catchphrase from axe during brand revamp | Daily Mail Online
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Don't forget that Mr Kipling does make exceedingly good cakes…
Mr Kipling to ditch famous 'good cake' catchphrase after 47 years | Daily Mail Online
Is Mr Kipling mad to ditch a 46 year old slogan? - brandgym
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Mr Kipling gets ready to drop 'exceedingly good cakes' slogan
The danger of ditching distinctive brand assets: Mr Kipling - brandgym
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Mr Kipling makes exceedingly excellent damage: Liked British muffins slices are on their method to the USA - elegant news
Mr Kipling Cherry Bakewells 6 Pack
